Canonical and hreflang: how to implement them properly (and the mistakes that cancel them)
What the canonical tag does, what hreflang does, how to combine them on a multilingual site with x-default, and the mistakes that make Google ignore them.
Category
SEO
Technical SEO is the part of search optimisation that depends on code: making sure Google can crawl and index the right pages, that URLs are unique and canonical, that the site loads fast and that structured data describes content honestly.
Here you will find guides based on Google Search Central documentation and web standards, with implementation examples and the most common mistakes.
- Technical SEO
- WordPress SEO
- Web performance
- Search Console
- Indexing
Articles in SEO
robots.txt versus noindex: what each one does and when to use them
robots.txt controls crawling and noindex controls indexing. What happens when you combine them badly, how to handle internal search and filters, and how to check it.
What are the Core Web Vitals: LCP, INP and CLS explained with thresholds
What LCP, INP and CLS measure, which thresholds Google uses to call them good, how they are assessed with real user data and what usually breaks each metric.